Vlogger Farah Dhukai Shows us surprising Dandruff Home Remedy
Saturday, April 30th, 2016
Do you want to get rid of your dandruff? Then keep reading!
This potentially money saving trick will have you replacing your Head and Shoulders with an entirely different product.
Listerine. Or even just regular mouthwash. Canadian Vlogger Farah Dhukai posted a video to her YouTube channel demonstrating how she gets rid of those pesky flakes.
In the video she mixes one part Listerine to one part water in a spray bottle. So, half and half of each solution is the way to go. Give it a little shake to mix it together and apply directly to the scalp. Let it sit for a while and then wash it out! Apparently your scalp should feel clean, tingly and, most importantly, dandruff free.
However, although this is the first we’ve seen mouthwash being used as a solution for dandruff in recent times, Farah isn’t the first person to have thought of this. In the 1950s Listerine was literally sold as an anti dandruff solution. It can be assumed they realised its potential for breath freshening and mouth cleaning at some point down the line.
Apparently, it’s the menthol, thymol, eucalyptol and methyl salicylate within products like Listerine, which is so effective. Experts are inclined to agree. When speaking to Huffington Post UK, trichologist from Philip Kingsley, Carole Michaelides has said:
“Mouthwash such as Listerine can indeed help treat dandruff. It doesn’t specifically target the malassezia yeast pityrosporum ovale that is thought to be primarily associated with dandruff, but it could have a mildly antifungal effect and help reduce irritation.”
When we at Defacto have dandruff issues we’ll be giving it a go so why don’t you give it a try! Tell us if it works or if you’ve tried it before.
You can watch Farah’s video HERE
The Herald Look Awards 2016 Build Up
Thursday, April 28th, 2016
We at Defacto are eagerly awaiting the night of May 15th.
As you may well know that is the night of The Herald Look Awards 2016!
We’re looking for the right dresses and bowties as we type! We bet the nominees of the 20 award categories are too. The Look Awards aims to award hair, beauty and aesthetic professionals and businesses in Scotland.
This year Defacto are sponsoring two award categories:
Defacto Small Salon of the Year
- Ash Hairdressing
- Hair by Rutherfords
- Milk Hairdressing
- Westend Hair
Defacto Large Salon of the Year
- Alison Stewart Hairdressing
- Andersons Hair
- Charlie Taylor Hair & Beauty
We decided to have a talk with our nominees about their businesses and how theyre feeling on the lead up to the big night!
ASH Hairdressing is an award winning Oban Salon. With simple and classy surroundings, anyones visit here will be an enjoyable experience.
“We have been open 18 months now and in July 2016 we are opening another brand new salon in Glasgows South side with our very own training academy.”
BLOW in Finnieston, Glasgow, have the tagline “A Manic Panic colour asylum”. It appears they are aimed a younger market with quirkier styles and colours.
“We are different, professional and edgy. Our staff are all ages, very diverse range. We are Scotlands ambassador for OLAPLEX and one of few salons stocking “Manic Panic”
Hair by Rutherfords, also based in Oban, describes itself as a friendly salon which is suitable for all tastes and budgets.
“We also entered last year,its good to get our name out there. We are passionate individuals who love what we do.We have been going two and a half years now and it would be great to win this award.”
Milk Hairdressing in West Calder is an award winning salon, with a laid back and relaxed vibe. Their menu of options are all delightfully cow themed! With an up-do called ‘Stuck up Cow’ and a cut and blow dry being called ‘Snippy Cow”. You won’t miss them, due to their life size model cow outside!
“We have been open 4 years yesterday. We are a unique and quirky salon- everything on our pricelist is related to a cow for example A hair up do is “stuck up cow.” Bridal hair is “silly cow” We even have a model of a life sized cow outside the shop!”
West End Hair is in, you guessed it, the west end of Glasgow. They offer luxurious Aveda Haircare products and a super homely feel!
“In our boutique style salon we have a cool laid back atmosphere with a community feel. We have been going three and a half years now and we are an exclusive Aveda Salon, one of only 3 in Glasgow. The products are 99% Naturally derived, they smell great and the colours are superb”
Charlie Taylor Hair and Beauty in both Perth and Dundee, is a totally on trend salon. As well as the three time winner of Scottish Salon of the Year.
“We have been around a long time now. We have a couple of large salons, one open for thirty years and the other for twenty years. We are an established brand and we have proved the test of time through the decades. We are celebrating the fact we have a fair amount of heritage and we also move with the times.“
Another two of our nominees are Alison Stewart Hairdressing and Anderson’s Hair. Alison Stewart Hairdressing has salons in Kircaldy and Glenrothes, they too are an award winning salon, and offer a stylish and modern setting for you to get your trim or colour. Andersons Hair, in Glasgow, pride themselves in being eco friendly! They are the Salon Business Awards winners of Salon Design in 2015. That shows in their rustic, though still very up to date and on current, design.
Mac’s Glasgow is fun and feminine. We spoke to Mel Currie, Owner of Mac’s Glasgow, and she said:
“We won Extentionist of the Year last year at The Look Awards, so there is great pressure on us on this the second year. 2015 was an amazing year for us, not only because we were recognised as Scotland’s best hair extensionists, but also because we were able to develop our business at such a rate that we are now considering opening further salons in Glasgow. Being the first Easilocks reseller in the UK, we are proud of the way our business has developed over the past 5 years, and look forward to an exciting future within this dynamic industry.”
House Martin Barbers is a classy joint. With a slight speakeasy vibe you will love their rich interior. Stephen Martin, Owner,said:
“This year, we decided to enter only one category and play to our strengths. We are in for Best Barber of 2016 and feel that our business has developed considerably over the past 12 months. As a finalist, we are hoping to show Scotland that we are again champions of our trade. The prestige of winning this award will certainly give us a boost and introduce us to new clients. Looks like we will have to hire more staff to cope with the rush!”
Slicks Barbershop on Duke Street in Glasgow is a modern barbershop. With a cool and comfortable interior, you’re going to get a fantastic haircut and be able to unwind.
“We opened three years ago, myself (Greg) and Eric, just the two of us but now we have 9 full time members of staff, and 4 college placements so we feel the rate of growth has been massive for us. We are very open to education and recognise the value in that. Our salon is unique with wall and window murals by Designer Craig Black. We have a really cool atmosphere, our customer service and educating our staff is of prime importance. We also dedicate time out of ordinary shop hours for those clients with Autism and we are also taking part in the Summer with Autism Assemble.”
Defacto’s Director Marcus McLeod has said: “It is important that companies, such as ourselves, give back to the industry by way of supporting awards. Encouraging salons across Scotland to participate creates a view of how the hair and beauty sector is preforming. The competition for places was incredible in 2015 year and it is even greater this year. The judging format is impressive and stands out from other similar awards. We are confident that the awards will again be another huge success this year and we look forward to a great night on the 15th May.”
We are looking forward to seeing all the nominees and guests on the night! Don’t forget to enter our Look Awards competition, for more info go HERE!
Defacto Salons at the Scottish Hair and Beauty Show 2016
Wednesday, April 27th, 2016
On Monday we attended this years Scottish Hair and Beauty Show!
The exhibition was held in the Royal Highland Centre in Edinburgh and featured many names in the Scottish and British hair and beauty industry.
Our very own Natalie and Yvonne arrived for the opening of the event, to try out new products and to give you the best information on them they could!
The winding walkway through the different exhibitors was a bright pink carpet, leading us to our first stand, which was Beautiful Brows. Featured heavily in the beauty industry, beautiful brows are a semi permanent solution to thin pale brows. Offering products from brushes to a full eyebrow kit, Beautiful brows is a well established brand and through encouragement from their Scottish distributor Chris Christoforou, Yvonne was eager to give it a try. Using their brow stencil and a dark brown powder they swept back and forth over Yvonne’s brows, they thickened and lengthened her brows.
We also visited Novalash where Natalie tried out their crème eye shadows and eyeliner set, which was used also as a lipstick and lip liner! The eye shadows were pigmented and when used on the lips they had the consistency of a matte lipstick. The product didn’t feel tacky and lasted all day without creasing or causing chapped lips. A definite if you’re looking for a multipurpose product.
After making a pit stops at some demonstrations by Slick Barbers and the prosecco and cupcake bar, we went on to Max Estrada’s stall. Famous for his cutesy nail art, his skill isn’t to be underestimated. When we arrived he was working on a client, crafting a hand created rosebud.
His talent was evident from his creations and attention to detail. The Max Estrada stall was swamped with customers clamouring to get some of his products. No doubt he had people lined up to get their nails done.
A pleasant surprise at the event was the Ivy Dental stall, there promoting their dental clinic and their new lip filler procedure. They also gave away bags of dental goodies and that’s always a plus!
Dermologica was definitely towering over the rest of the exhibitors with a huge placement near the entrance, selling all their products. Dermologica is a fantastic brand for people looking to improve their skin. With products suitable for all types of skin, if what you’re using isn’t fully working for you then we recommend you give their products a try. Passing by Dermologica and heading to the back of the event hall we ran into a small stall called Golden Curl and they were offering up their new curling and straightening tongs. Natalie happily volunteered to be their guinea pig.
The tongs fully curled a section into a loose ringlet of hair in seconds. Very impressive and would probably cut some people hair routine by a considerable amount. The heat stylers also managed to bring out the natural shine in hair and we were pleased with the result.
Barclay Wolf were offering a new option for hair extensions that removes the damage level of bonded ones and the discomfort of clip ins. Tape in hair extensions is the way to go! With Barclay Wolf’s genius idea of having your extensions in a jar instead of a plastic wrapper they remove the annoyance of trying to fir your clip-ins’ back into the bag afterwards. They are removable, reusable and undetectable. They can last up to three months from the first insertion. We have an upcoming video and article on the way explaining how they are applied and showing how they look at the end. With both highlights and a full head of extensions. So keep an eye out for that!
Yvonne had a go at getting some highlights and she has assured us that they are weightless and barely even noticeable when she’s sleeping. Thanks Barclay Wolf!
Our last stop (as the exhibition was closing) was Nail Gaga. Established down south and trying to break into the market up here. They offer bright and interesting colours for your nails. They also sell professional brushes (with added diamantes in the stems) for whoever would like to try their hand at nail art.
Overall, the event was fantastic and offered a good look at what’s available in the hair and beauty industry for both customers and professionals. We’re looking forwards to attending again next year!
You can watch our short video summarising our experience!
Defacto Salons talks nails with Max Estrada!
Wednesday, April 27th, 2016
Defacto got to sit down with Max Estrada, the King of Nails, and discuss a little bit about himself and what makes him tick!
Being born into the beauty industry and with more than 10+ years of expertise and experience, Max is now sharing his knowledge all over the world and trendsetting as he goes. Master director of global education, founder and CEO of Exclusive Nail Couture and now Defacto’s most recent interviewee.
Why nails, where did it begin?
Actually my mother does nails, I grew up in the industry. I started training at a very young age, so it was a very natural move for me to get into the industry. I’d go to my mum’s salon in Arizona and just watch her do nails. I got the bug at 13, done my first competition at 15 and started working professionally at 16! I’ve been involved in all factors of the industry, being a student, being a salon owner being a nail artist, being a top competitor, and being an educator.
You like to be in amongst it all?
Yes and no because now I don’t do nails for a living I’m here for the company so I think of myself as a classically trained nail artist!
If you could do anyone’s nails, who would it be?
Jordan (Katie Price), that’d be interesting, I’ve recently become obsessed with her so id love to do her nails.
Do you know already what you would pick for her?
Something pink! Very over the top to match her personality
Have you got anything coming up?
Teaching this weekend in Glasgow at Theo Beauty Academy, we’re expecting about 13 or 15 students. Not too many so I can give individualized attention. I feel that in order to have personal growth we need to have our mistakes pointed out. When you know what your mistake is that’s when you’re able to improve and become a better nail technician.
The current Cuteecool vibe where did that come from?
As a kid I really liked Japanese cartoons and Japanese animation and I just became fascinated with this aesthetic and this pop culture. I felt like I related to it. So the packaging now is centered really towards that. Even now I really like Korean pop music and animation and all that. Everything that I make I’m very involved in. If it’s not something I like its not something I will sell! It’s all about having a quality product.
What would you say is the most defining moment of your career so far?
Every day is a defining moment because every day is a new challenge. I have had so many opportunities and I’m so blessed to be able to travel the world. Everything I do I will put my heart and soul into it and being able to travel and have a brand out. I get a lot of gratification in seeing other people using my products and enjoying them.
So what’s next for Max Estrada?
Take over the world! More and more and more! Right now we’re really trying to develop our UK market that’s why we’re doing work here just now and ill be coming back in October. We’re always coming out with new products and I’m always working. That’s why social media is so important; we can show these products to the world!
Thanks for your time Max!
If you want to see more of Max and his nail range you can visit his site HERE
Dyson reveals new £300 Hairdryer
Wednesday, April 27th, 2016
Dyson has revealed its first styling product with the price tag of £300
A hairdryer that they claim is quieter and not as damaging to the users hair than a conventional hairdryer.
It’s the first hairdryer that has been produced with and powered by a miniaturised air pump in the handle. This means it uses the same airflow that all Dyson desk fan products use. It is said that Dyson have invested £50 million in the manufacture and development of this device, but the cost of £299 to customers pits it much higher in price to a standard hairdryer. This Dyson machine will even cost twice as much as a salon-grade machine.
Speaking to the BBC Thidathip Tawichai, analyst at Euromonitor International said:
“People do spend a lot of money to take care of their hair.”
“People in developed markets usually look after their personal care more and buy more expensive products.”
“But £300 is very expensive and a lot to invest in a hairdryer. People like to follow fashions and spend a little money trying different things,”
Although Dyson is most popular for its vacuum cleaner and the well known Dyson Airblade, company founder Sir James Dyson has said that producing a hairdryer was an ‘obvious’ choice. In his mind the high speed motors they have made and their work with airflow led to the expansion into hairdryers.
Their invention aims to eliminate the limitations of conventional hairdryers. The slower airflow and styling attachments lead to hair being overheated; causing dull and damaged hair, and Sir James has defended the price of his new product by saying:
“Not damaging your hair, that’s worth a lot of money.”
Nowadays women are looking for products that will reduce damage or restore their hair, with 20% aiming for products that claim to be less damaging. Therefore, they believe the new Dyson hairdryer will do well in both a customer and a professional capacity. Although, Sir James has said he believes it’s not the amount of sales that’s important, it’s how satisfied the customer is. He wants whoever buys it to thinks its really good, no matter how many or how few buy it. It will first go on sale in Japan.
So what do you think? Would you pay £300 for a hairdryer?
Friday, April 22nd, 2016
For a while now, eyebrows have been the centre of the beauty industry. HD Brows, eyebrow kits, brow gel and threading are some of the few newer techniques and products that have emerged due to the world’s fascination with brows. However. Eyebrows, much like clothes, have experienced their own trends throughout the decades. Lets go back to the 50s, a real decade for glamour, and begin our exploration through the eras of the eyebrow.
The fifties were steeped in Hollywood glamour, as we said, and this meant there was a great deal of glamorous women. Beautiful women need beautiful eyebrows. Eyebrows in the 50s were generally quite bold. Arched, thick and manicured to match the stars they were on.
As shown by Anita Ekberg and Marilyn Monroe, having a noticeable arch in your brows was common, creating a dramatic framing for your eyes.
Stars like Audrey Hepburn and Natalie Wood had a more natural brow, both suitably dark and bold and still manicured but not to the extent where they looked overly so.
In the 60s the arched brow was IN. Though slightly more slender, a high arch in your brow was the way to go. Unlike the 50s however, the arch was more rounded and less like the dramatic angular point. Iconic photos like the one of Twiggy show this perfectly.
The 70s welcomed a significantly more natural looking brow. With some, like Ali MacGraw, not partaking in any sort of grooming. This was an era where people felt a lot more free to be their natural selves. This was definitely an era of the natural brow.
Both thick and thin eyebrows were featured in the 80s, as a decade of self-expression; people were free to do what they wanted. Whether they were a Cindy Lauper or a Whitney Houston. Anything would go in this experimental era.
Both Natural brows like Molly Ringwald and big bold brows like young Madonna were around. It just depended on personal preference.
Pencil thin eyebrows were what EVERYONE had in the 90s. Some were plucked or waxed until there was virtually nothing there and some were literally just a single line of eyebrow pencil.
Although, some women swapped out product for naturally thicker brows.
In the noughties, brows were a bit fuller, almost like all those people who plucked them within an inch of their life, or entirely shaved them off in the 90s were regretting their decision and growing them back. It was a time for less product and growing your brows back.
Now we’re in the present day. Nowadays the brow market is booming. Products are flying off the shelf and now having naturally good eyebrows is the greatest gift you can be blessed with. It means it gives you a fantastic base for making them even better! With celebrities like Cara Delevingne and Lily Collins have amazing natural brows.
Using a little or a lot of product is an everyday routine for your brows now. With having to keep up with your eyebrow goals celebrities, you need to be applying SOMETHING to them each day. The bigger and bolder the better.
Filling in your eyebrows and in some cases creating them entirely out of product is how we live now and that’s great!
You can have any kind of eyebrow you want!
Now You Can Tie-Dye Your Hair!
Thursday, April 21st, 2016
Do you want to achieve Technicolor, psychedelic hair? Well, keep on reading!
Women are now literally using this well-known technique, for clothes, to colour their hair.
Tie-dye is associated with the 70s, laid back, hippie vibe. Or even as a fun bonding experience between young girls making matching vests and crop tops for their first ‘girls holiday’, but not anymore! The use of it on clothing has now expanded to being a quirky and cool option for your hair. The Look got noticed when a hairstylist named DJ Victory, who created the look with Pravana colour, posted a photo to Instagram. DJ Victory’s look is very loud and vibrant; it certainly wouldn’t be missed on the street!
She documented the hair creation online on YouTube, showing others how to achieve this look. It involved a lot of intricate painting on dye to get the vivid patterns shown in the image. Straightening separate sections of hair covered in dye and tinfoil and filling in the natural hair coloured gaps. However, maybe for some this is a little overwhelming, and you might want to go for a lighter option.
The initial idea came from Pravana hair colourist Rickey Zito. The dying doesn’t veer that far away from the classic t-shirt dying approach in terms of technique. Zito demonstrates this on a blonde model, by starting with separating her hair into 2-4 inch strips and securing them with an elastic band at the root and then continuing to secure the hair at 3 inch intervals down the length. He covers the elastic bands with fabric and then applies the two different colour shades before blending them together. This is the outcome.
Another technique is based on a Japanese dyeing technique, which produces tie-dye style patterns, called Shibori. Hollywood-based hairstylist Tanya Ramirez is someone who offers this technique to her clients’, giving them a totally unique look. Ramirez uses popsicle-sticks (ice-lolly sticks to you and I), covered in dark blue dye, to create this look. You can see the outcome and watch it below!
Now, we at Defacto, think tie-dye hair is an interesting concept, ideal for festival season! Maybe not all year round though! Tell us what you think; would you tie-dye your hair?
From Kylie Jenner to Hawaiian Shirts: Our Coachella 2016 Favs!
Tuesday, April 19th, 2016
With the first weekend of American music festival Coachella having come and gone it gives us time to reflect on the style highlights.
Though there are some pretty outlandish outfits and style choices, here at Defacto, we chose to show you some of our personal favorites.
8) We loved Freida Pinto’s cute and feminine floral cropped bandeau top, paired with short dungarees and nude peep toe heels.
7) Brooklyn Beckham showed off his style chops with a red semi sheer Hawaiian shirt. Something we’d be used to seeing quirky dresser Harry Styles in, but Brooklyn rocks it in his own right!
6) Shay Mitchell wore a simple black playsuit with mid-length float-y sleeves and a plunging neckline. Her choice was understated and sexy but topped off with a statement choker; it makes it so much more special.
5) Crochet is always a feature at any festival but Kendall Jenner jumped in feet first with this dress. Definitely not something your average visitor to T in the Park would be able to strut about in but pretty all the same. She also chose to wear messy double buns and tried her hand at the Internet trend for glitter roots.
4) Coming in at number four, we have reigning Coachella Queen Vanessa Hudgens. She’s here simply because we are proud she is retaining her title and giving us consistent style and boho chic.
3) Appearing at the Calvin Klein party, Amandla Stenberg makes the rest of us feel like we’re trying too hard with the effortless level of cool she exudes. Her Calvin Klein sportswear combined with loose trousers and white trainers is a look we could only pull off at home, but she makes it look like the future.
2) It wouldn’t be a popular event without Kylie Jenner in a wig, and so far she’s worn two equally eye-catching hairpieces. The peach one is something we’ve never thought of but suddenly desperately need and the multicoloured pastel rainbow one is something we’ve seen on Instagram and now want even more.
1) Cute couple Jayden Smith and Sarah Snyder made Coachella seem like there was nobody else there but them. Seen kissing, holding hands and even cart wheeling the two young lovebirds made us want to go and share the festival experience with someone special. Also they look so incredibly cool.
Tell us who your highlight of Coachella’s first weekend, whether it be a dress, a celeb or a performance!
Tattoo Artists Saving Lives!
Tuesday, April 19th, 2016
Tattoo artists in the West Country have been taking part in a new skin cancer scheme.
The North Bristol Trust is encouraging tattooists to get educated in what are and how to identify possible signs of skin cancer.
In Britain, 13’000 new cases of melanoma are discovered each year and the majority of those people would have no knowledge in how to identify what they need to be worried about. Due to this, North Bristol Trust is holding training for local tattoo artists to help them spot moles or growths on clients that could be potential melanomas. Melanoma is the most common skin cancer in young adults and can be deadly if it is not recognised and treated early on.
The first of, potentially more training events, took place in the evening of the 12th of April at Southmead Hospital. Around 300 patients are diagnosed with skin cancer in Bristol’s Southmead Hospital each year alone and the evening included presentations showing the attendants what to look for and how to identify if what they are looking at is a possible melanoma. The event came about after information about a study in Brazil, where tattoo artists were targeted as part of an awareness campaign, came to light. Skin care experts at the hospital say they already treat people who visited their GPs after unusual marks were spotted by hairdressers and podiatrists. In result, medics felt it would be worthwhile playing host to an educational evening. MacMillan Skin Cancer Specialist Nurse said:
“Tattoo artists are looking at people’s skin all day and may well spot if there is something that does not look quite right. We hope that if we educate some of the tattoo artists locally they may be able to potentially save the lives of their customers by advising them to get checked out. We are looking forward to meeting some tattoo artists for an interesting and informative evening.”
Ben Boston has been in the art of tattooing people for twenty years and has his own tattoo parlour, The Tattoo Studio, in Bristol. While he was working with a customer he noticed a mole on her back, the mole had changed shape from when he’d last seen it. Boston saved her life by using a keen eye and knowing what to look for. This highlights the usefulness of schemes like these. Medical professionals want to encourage other industries like; masseurs, beauticians and hairdressers, to take part in this learning curve.
Aesthetic industries being aware of this issue and being in the know of what to do could drastically reduce the amount of undiagnosed cases in the UK.
Would you want your salon to be trained in detecting this?
You can watch Ben’s interview with BBC here
Matrix SugarShine Takes over!
Monday, April 18th, 2016
Matrix launches their new Biolage range, SugarShine and takes over Professional Hairdresser online.
Biolage SuperShine features five new products ready to guarantee you that “brilliant shine” everyone is looking for.
Matrix are a leading professional hair care and hair color company in the United States and are part of L’Oreal USA’s Professional Products Division. The brand was founded in 1980 by husband and wife hairdressing team, Arnie and Sydell Miller. Since then the Millers’ original ideas are still standing, and their brand is committed to the development of the salon professional, offering a wide range of hair care, hair colour and texturizing products.
The pre-existing Biolage Collection focuses on finding hair care products that work with and improve your natural hair type. Their current product ranges include but aren’t limited to: HydraSource for dry hair, KeratinDose for damaged hair and SmoothProof for frizzy hair. The SugarShine range is introducing five new products to this existing line. The SugarShine Polishing Scrub will aim to remove dulling impurities and offer your hairdresser an ideal base to work with, the SugarShine Shampoo will give your hair a thorough clean and the SugarShine Conditioner will give a silky soft finish. Both the Shampoo and Conditioner are silicone free, replacing the silicone element with sugar, which Matrix claims removes the build up of product that the use of silicone brings. The range also includes: SugarShine Illuminating Mist which provides up to 450 degrees of heat protection (that’s 230°C here in the UK!) and the SugarShine Mega Gloss Treatment, this is for professional use only and will provide a high gloss shine treatment.
During the launch of SugarShine Matrix are taking over a section of Professional Hairdresser Magazine’s website. So far there have been many features to this takeover. There have been guides on how to use L’Oreal’s Salon Emotion Programme (gives the customer a better salon experience and aims to boost your business by 15%) and even salon playlists. Hair experts Christian Wiles, Kieran O’Gorman and Jamie Stevens have gotten onboard and are offering insights into the benefits of these products. When quizzed on the desire for shiny hair Kieran O’Gorman said:
“Hair shine is so desirable because it represents healthiness. When your hair is healthy, it shines. Healthy hair makes you look and feel younger and women feel more confident and empowered when their hair looks good and glows.”
Matrix Expert and SugarShine Ambassador Christian Wiles demonstrates how to achieve the perfect ‘Rise and Shine’ service with the products and explains why the professional product is his favourite from the range:
“The Mega Gloss Treatment is my favourite product. It is easy to use, easy to apply and, when used as part of the whole routine, the client will have up to three times more shine. I feel like it is the product in the range that really makes the difference.”
The products are an asset to both professional hairdressers and to their customers and a man who has been described as “Hairdressings brightest spark”, Jamie Stevens, tells Professional Hairdresser what makes SugarShine so unique. It’s easy to guess what it is:
“The sugar! Traditionally, shampoo and conditioner has used silicone to boost shine, but this adds weight and build up. By introducing sugar into the regime and taking out the silicone, Biolage SugarShine has changed the way we can achieve shine for the better. Sugar is a natural humectant that prevents moisture loss and buffs away dry dullness. Now you can reveal the shine rather than coat it.”
Matrix’s Biolage SugarShine range is affordable and apparently quite worth the hype. Is this a product you would be interested in?