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Matrix SugarShine Takes over!

Monday, April 18th, 2016

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Check out the takeover here!

Matrix launches their new Biolage range, SugarShine and takes over Professional Hairdresser online.

Biolage SuperShine features five new products ready to guarantee you that “brilliant shine” everyone is looking for.

Matrix are a leading professional hair care and hair color company in the United States and are part of L’Oreal USA’s Professional Products Division. The brand was founded in 1980 by husband and wife hairdressing team, Arnie and Sydell Miller. Since then the Millers’ original ideas are still standing, and their brand is committed to the development of the salon professional, offering a wide range of hair care, hair colour and texturizing products.

The pre-existing Biolage Collection focuses on finding hair care products that work with and improve your natural hair type. Their current product ranges include but aren’t limited to: HydraSource for dry hair, KeratinDose for damaged hair and SmoothProof for frizzy hair. The SugarShine range is introducing five new products to this existing line. The SugarShine Polishing Scrub will aim to remove dulling impurities and offer your hairdresser an ideal base to work with, the SugarShine Shampoo will give your hair a thorough clean and the SugarShine Conditioner will give a silky soft finish. Both the Shampoo and Conditioner are silicone free, replacing the silicone element with sugar, which Matrix claims removes the build up of product that the use of silicone brings. The range also includes: SugarShine Illuminating Mist which provides up to 450 degrees of heat protection (that’s 230°C here in the UK!) and the SugarShine Mega Gloss Treatment, this is for professional use only and will provide a high gloss shine treatment.

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The SugarShine Collection

During the launch of SugarShine Matrix are taking over a section of Professional Hairdresser Magazine’s website. So far there have been many features to this takeover. There have been guides on how to use L’Oreal’s Salon Emotion Programme (gives the customer a better salon experience and aims to boost your business by 15%) and even salon playlists. Hair experts Christian Wiles, Kieran O’Gorman and Jamie Stevens have gotten onboard and are offering insights into the benefits of these products. When quizzed on the desire for shiny hair Kieran O’Gorman said:

“Hair shine is so desirable because it represents healthiness. When your hair is healthy, it shines. Healthy hair makes you look and feel younger and women feel more confident and empowered when their hair looks good and glows.”

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Ambassador Christian Wiles

Matrix Expert and SugarShine Ambassador Christian Wiles demonstrates how to achieve the perfect ‘Rise and Shine’ service with the products and explains why the professional product is his favourite from the range:

“The Mega Gloss Treatment is my favourite product. It is easy to use, easy to apply and, when used as part of the whole routine, the client will have up to three times more shine. I feel like it is the product in the range that really makes the difference.”

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“Bright spark” Jamie Stevens

The products are an asset to both professional hairdressers and to their customers and a man who has been described as “Hairdressings brightest spark”, Jamie Stevens, tells Professional Hairdresser what makes SugarShine so unique. It’s easy to guess what it is:

 

“The sugar! Traditionally, shampoo and conditioner has used silicone to boost shine, but this adds weight and build up. By introducing sugar into the regime and taking out the silicone, Biolage SugarShine has changed the way we can achieve shine for the better. Sugar is a natural humectant that prevents moisture loss and buffs away dry dullness. Now you can reveal the shine rather than coat it.”

Matrix’s Biolage SugarShine range is affordable and apparently quite worth the hype. Is this a product you would be interested in?

 

 

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Huda Kattan Reveals Her Skin Secret!

Monday, April 18th, 2016

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Famous beauty vlogger Huda Kattan shocked her 12.8 million Instagram followers by admitting that she shaves her facial hair.

Kattan claimed that women shaving their facial hair was very common in Asia and has been “going on for decades”

She jumped head first into her confession by posting a 30 second clip of herself covered in shaving foam with a mans razor. Though that’s not the actual method she used, it generated 16,000 comments in under 24 hours, with some followers commenting their disgust. One commenter questions if “this was a thing now”, while another complained: “First neck contouring and now this!” and someone simply stating their discomfort with her video by saying “ew.” However, a lot of women came forward to confirm that they also shaved off their facial hair to achieve a smoother base for make up or to aid in facial exfoliation. One person thanked her for the video and someone else wrote: “I personally have shaved my face and for me as well it is great. I haven’t grown anything back hairy than normal growth.”

The video posted to her YouTube channel showed the 32 year old using a small collection of blades to buff away pesky facial hair using small ‘rubbing’ motions. They key is to do it lightly so as not to irritate or cut the skin and to start with a dry and make up free face. The aim is not to shave off thick noticeable hair she says that shaving will not only rid you of ‘peach fuzz’ but also exfoliate your skin and help with scarring, anti-ageing and make-up application.

She explained: ‘I started doing it and I love it, I cannot stop doing it and I actually do it to my clients before putting make-up on their face because it just looks so much better.’

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Click here to see the results!

In the video she removes the hair around her cheeks and hairline and rounds it off by saying that, for her, face shaving is an essential routine for her though it is not easy to do. She also says she carries her small razors with her wherever she goes because “you never know who might just need a little shaving.”

Kattan has previously spoken of issues with facial hair, describing how after falling pregnant with her only child hair that she had already had removed with laser hair removal, came back worse than before. The post was part of a Q&A on her blog back in 2013 entitled ‘The Ugly Truth’. Huda claims that the myth of hair growing back thicker and stronger isn’t the case when shaving dry and other beauty gurus have been quick to echo her love for dry shaving with YouTuber Dida stating: “It really helps and boosts confidence. I was so insecure but I started shaving a few months ago and don’t even think about facial hair anymore.’”

Though it has been described as a ‘taboo’ for a woman to shave facial hair, it isn’t as uncommon as you might think! Hollywood starlets like Marilyn Monroe and Elizabeth Taylor also shaved off facial hair for the same reasons Huda does, for a better base for make up application and to help exfoliate their skin. Though you might not literally shave your facial hair off, women remove or disguise facial hair every day through methods like waxing and bleaching.

So what we at Defacto want to know is, if it meant better skin and better make up, would you use Huda Kattan’s hair removal method?

Why should this be considered a taboo for women?

 

 

 

 

 

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