David Beckham, famous for football and fragrances is now trying his hand at something else.
Teaming up with Biotherm, Beckham is taking on the skincare world with his own grooming range.
Its well known that Beckham’s career in football opened many doors to him, with Pepsi adverts and his fragrance empire. He is a household name and his men’s scent ‘Instinct’ is up there with the best selling celebrity fragrances of all time.
However, despite his endless franchises, endorsements and charity events, apparently David Beckham can still manage to try his hand at another new venture. His collaboration with Biotherm will add the world of skincare to his repertoire.
Biotherm is a luxury skincare brand, originating from France, and now owned by L’Oreal under their Luxury Products division. The Biotherm name derives from profession of the founder Mme Jeanie Marissal, a biologist, and thermal plankton. Thermal Plankton is an ingredient found in all Biotherm products, supposedly a key to healthy skin and a potent skin rejuvenator. In 1952, Mme Jeanie, acquired intellectual property rights to thermal plankton and from then on she used it in skin care products.
With previous faces of the Biotherm Homme line including Sex and the City actor Chris Noth, its clear Biotherm have an idea of the kind of man they want to attract. However, according to WWD, not only will Beckham be the face of the new Biotherm Homme line, he will also co-create the collection of men’s grooming products, set to launch next year.
Beckham is notoriously well groomed, with his good looks and perfectly styled hair he’s the fantasy and inspiration of many, we’re sure. His style has encouraged many men to have a go at a more gentlemanly look with slicked back hair and he is no stranger to a beauty regimen. In the past, he’s admitted to taking beauty tips from his wife, Victoria Beckham. She once famously said that she and David share their beauty products and he’s even admitted to enjoying a manicure over any other pampering treatment when he’s feeling indulgent.
If anyone’s suited to be the face of a men’s grooming line, then it’s got to be David Beckham.
So what do you think? Are you looking forward to Beckham’s contribution to the beauty industry?