Max Estrada

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Defacto Salons at the Scottish Hair and Beauty Show 2016

Wednesday, April 27th, 2016

On Monday we attended this years Scottish Hair and Beauty Show!

The exhibition was held in the Royal Highland Centre in Edinburgh and featured many names in the Scottish and British hair and beauty industry.

Our very own Natalie and Yvonne arrived for the opening of the event, to try out new products and to give you the best information on them they could!

The winding walkway through the different exhibitors was a bright pink carpet, leading us to our first stand, which was Beautiful Brows. Featured heavily in the beauty industry, beautiful brows are a semi permanent solution to thin pale brows. Offering products from brushes to a full eyebrow kit, Beautiful brows is a well established brand and through encouragement from their Scottish distributor Chris Christoforou, Yvonne was eager to give it a try. Using their brow stencil and a dark brown powder they swept back and forth over Yvonne’s brows, they thickened and lengthened her brows.

Beautiful Brow Stand

Beautiful Brow Stand

We also visited Novalash where Natalie tried out their crème eye shadows and eyeliner set, which was used also as a lipstick and lip liner! The eye shadows were pigmented and when used on the lips they had the consistency of a matte lipstick. The product didn’t feel tacky and lasted all day without creasing or causing chapped lips. A definite if you’re looking for a multipurpose product.

Natalie getting made over

Natalie getting made over

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After making a pit stops at some demonstrations by Slick Barbers and the prosecco and cupcake bar, we went on to Max Estrada’s stall. Famous for his cutesy nail art, his skill isn’t to be underestimated. When we arrived he was working on a client, crafting a hand created rosebud.

Max Estrada Stand

Max Estrada Stand

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His talent was evident from his creations and attention to detail. The Max Estrada stall was swamped with customers clamouring to get some of his products. No doubt he had people lined up to get their nails done.

A pleasant surprise at the event was the Ivy Dental stall, there promoting their dental clinic and their new lip filler procedure. They also gave away bags of dental goodies and that’s always a plus!

The girls at Ivy Dental

The girls at Ivy Dental

Dermologica was definitely towering over the rest of the exhibitors with a huge placement near the entrance, selling all their products. Dermologica is a fantastic brand for people looking to improve their skin. With products suitable for all types of skin, if what you’re using isn’t fully working for you then we recommend you give their products a try. Passing by Dermologica and heading to the back of the event hall we ran into a small stall called Golden Curl and they were offering up their new curling and straightening tongs. Natalie happily volunteered to be their guinea pig.

The ringlets

The ringlets

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The curling tong in action

The curling tong in action

The tongs fully curled a section into a loose ringlet of hair in seconds. Very impressive and would probably cut some people hair routine by a considerable amount. The heat stylers also managed to bring out the natural shine in hair and we were pleased with the result.

Barclay Wolf were offering a new option for hair extensions that removes the damage level of bonded ones and the discomfort of clip ins. Tape in hair extensions is the way to go! With Barclay Wolf’s genius idea of having your extensions in a jar instead of a plastic wrapper they remove the annoyance of trying to fir your clip-ins’ back into the bag afterwards. They are removable, reusable and undetectable. They can last up to three months from the first insertion. We have an upcoming video and article on the way explaining how they are applied and showing how they look at the end. With both highlights and a full head of extensions. So keep an eye out for that!

full head of Barclay Wolf Extenstions

full head of Barclay Wolf Extenstions

Barclay Wolf branding

Barclay Wolf branding

Yvonne had a go at getting some highlights and she has assured us that they are weightless and barely even noticeable when she’s sleeping. Thanks Barclay Wolf!

 

Our last stop (as the exhibition was closing) was Nail Gaga. Established down south and trying to break into the market up here. They offer bright and interesting colours for your nails. They also sell professional brushes (with added diamantes in the stems) for whoever would like to try their hand at nail art.

Nail Gaga glitter

Nail Gaga glitter

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Overall, the event was fantastic and offered a good look at what’s available in the hair and beauty industry for both customers and professionals. We’re looking forwards to attending again next year!

You can watch our short video summarising our experience!

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Defacto Salons talks nails with Max Estrada!

Wednesday, April 27th, 2016

Max Estrada

Defacto got to sit down with Max Estrada, the King of Nails, and discuss a little bit about himself and what makes him tick!

Being born into the beauty industry and with more than 10+ years of expertise and experience, Max is now sharing his knowledge all over the world and trendsetting as he goes. Master director of global education, founder and CEO of Exclusive Nail Couture and now Defacto’s most recent interviewee.

Why nails, where did it begin?

Actually my mother does nails, I grew up in the industry. I started training at a very young age, so it was a very natural move for me to get into the industry. I’d go to my mum’s salon in Arizona and just watch her do nails. I got the bug at 13, done my first competition at 15 and started working professionally at 16! I’ve been involved in all factors of the industry, being a student, being a salon owner being a nail artist, being a top competitor, and being an educator.

You like to be in amongst it all?

Yes and no because now I don’t do nails for a living I’m here for the company so I think of myself as a classically trained nail artist!

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If you could do anyone’s nails, who would it be?

Jordan (Katie Price), that’d be interesting, I’ve recently become obsessed with her so id love to do her nails.

Do you know already what you would pick for her?

Something pink! Very over the top to match her personality

Have you got anything coming up?

Teaching this weekend in Glasgow at Theo Beauty Academy, we’re expecting about 13 or 15 students. Not too many so I can give individualized attention. I feel that in order to have personal growth we need to have our mistakes pointed out. When you know what your mistake is that’s when you’re able to improve and become a better nail technician.

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The current Cuteecool vibe where did that come from?

As a kid I really liked Japanese cartoons and Japanese animation and I just became fascinated with this aesthetic and this pop culture. I felt like I related to it. So the packaging now is centered really towards that. Even now I really like Korean pop music and animation and all that. Everything that I make I’m very involved in. If it’s not something I like its not something I will sell! It’s all about having a quality product.

What would you say is the most defining moment of your career so far?

Every day is a defining moment because every day is a new challenge. I have had so many opportunities and I’m so blessed to be able to travel the world. Everything I do I will put my heart and soul into it and being able to travel and have a brand out. I get a lot of gratification in seeing other people using my products and enjoying them.

Example of Max's work at the Sccottish Hair and Beauty Show 2016

Example of Max’s work at the Sccottish Hair and Beauty Show 2016

So what’s next for Max Estrada?

Take over the world! More and more and more! Right now we’re really trying to develop our UK market that’s why we’re doing work here just now and ill be coming back in October. We’re always coming out with new products and I’m always working. That’s why social media is so important; we can show these products to the world!

Thanks for your time Max!

 

If you want to see more of Max and his nail range you can visit his site HERE 

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Max Estrada Competition Winner

Friday, March 11th, 2016

Max estrada comp

 

This has been a great competition on Facebook, thanks so much to Max Estrada Nail Couture for donating this amazing prize. Please follow them on Facebook…there may be more competitions and offers on there soon!

 

Congratulations to our winner Yvonne McBride! Please contact us through our Facebook page or by email salons@defactosalons.com with your home address so that we can post your prize out to you.

yvonne McBride

We thank everyone for taking the time to enter our competitions. Watch our website and Facebook pages for our next one….. I promise you it will be a cracker!

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