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The Herald Look Awards 2015
Sunday, March 29th, 2015
Applying for The Look Awards 2015
DefactoSalons.com are very proud to be sponsoring 2 categories in the inaugural Look Awards 2015. We are supporting the hair and beauty industry by sponsoring the two headline categories, Hair Salon of the Year and Beauty Salon of the Year.
Getting involved in the Look Awards could not be easier, but it does take some thought and consideration in order to complete the entry form. This is not a popularity contest with a public vote. This is a high quality, competition which encourages everyone in the hair and beauty sector to get involved. The judging panel is noted below, but let us look firstly at the categories…
The categories are designed to include everyone in the hair and beauty industry in Scotland. You will probably want to apply for two or three categories, including Salon of the Year. Have a close look at some of the less obvious categories such as Best Use of Social Media, Best Startup, Marketing Campaign of the Year and One To Watch. We suggest that you select your specialism (hair, beauty, nails, etc) and enter your salon for that. Then look at some of the other categories. Have you run a successful social media campaign this year? Are you using products or equipment in an innovative way? Have you started up recently? The categories can be found on The Herald’s website http://herald-events.com/heraldlook/categories-2/ and you can call them on 0141 302 7410 to ask any questions.
Rather than having a Facebook style voting system, The Look Awards has taken a very professional approach in appointing industry leaders to a panel of judges who will assess your written application, and possibly visit your salon. This ensures that every entrant in the competition has a fair chance of being awarded. The judges are looking for passion, flair, creativeness and innovation. They want to see that you put your life and soul into your job and strive to be the best you can be. Make sure you emphasise this in your applications.
The judges include Sam McNight, hair stylist with a massive celebrity following. Adam Sloan is also on the panel and brings with him a wealth of experience as CEO of The Mens Hairdressing Federation. Dr Victoria Dobbie is one of the leading lights in cosmetics and aesthetics. Carrie McAdam is a feature writer for The Herald and has gravitas in the hair and beauty industry. Ainslie Currie is a leading MUA and has great understanding of the industry. The panel is also supported by Habia and Salon Geek, as well as City of Glasgow College and Dr Greg Maclean.
The judges can be found on The Heralds website http://herald-events.com/heraldlook/judges-2/
The entry form is fairly easy to understand and complete. However, we suggest that you take your time over this and focus on some of the main questions before sending your application in. It may even be easier for you to copy the questions into a word document and then answer them before cut and pasting your answers into the form. Section Three is where the judges will be looking closely, so make sure you inspire them with your responses!
When completing Section One, don’t forget to give details of your website and Twitter account. If you don’t have those, then enter your Facebook page, or your page on DefactoSalons.com. This will show the judges that you take your marketing seriously. Remember, having your salon listed on www.defactosalons.com does not cost you anything!
If you need help or advice in filling in any part of the application, please call The Look Awards on 0141 302 7410, or call the Defacto Support Team on 0141 333 6535, we are here to help whenever we can.
When do I have to send this in?
The deadline for entry is Thursday 16th April, but please don’t leave it until the last minute! You will give yourselves a better chance of winning an award if you leave yourself plenty of time.
When will the winners be announced?
As you can imagine, the judging process will take a while, giving every entrant the fairest chance of winning an award. A shortlist of finalists will be announced in early May with the Awards evening on Sunday 17th May at the Radisson Hotel in Glasgow. For those of you who have been involved in The Heralds Business Awards, you will understand that it will be a spectacular evening with top quality presenters and entertainment. However, the main storyline is the award winners and the prestige that this carries. There will be a substantial amount of press coverage of the event.
Do we have to be listed with Defacto?
Certainly not. We are not trying to persuade anyone to list themselves free of charge on our amazing website. However, outside the awards, there are major benefits to being listed on this website. We have a standard listing which is free of charge and this promotes your salon, your social media and is a great opportunity to show judges what your clients think of you in their reviews. For a very small annual (or monthly!) fee, you could be a Featured Salon which gives you even more functions, such as priority listing on any searches, job and seat rental vacancies, zero-commission daily deals, real-time performance reporting (we like to show off how good we are at delivering phone calls to your salon!), and multiple images of your wonderful team and salon! Call us for assistance in listing you, either standard or Featured, on 0141 333 6535.
We wish ALL entrants the very best of luck with this highly respected award.