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Is Sephora Coming Across the Pond?

Monday, September 19th, 2016

Calling all make-up fanatics! You may have heard some commotion over the weekend. This is due to American make up store Sephora…

is sephora coming across the pond?

Sephora may be landing on UK stores sooner than we think! It’s been a long time coming for those in the know about beauty and we couldn’t be more excited!

Visitors to the East London shopping centre, Westfield, have been noticing a holding space with Sephora branding. Logically leading them to believe that the beauty giant is finally crossing the pond to set up a British outpost. About time too. While the news has yet to be confirmed by the brand, that hasn’t stopped British Sephora devotees getting very, very excited on social media.

We think a lot of people are about to watch their wages disappear. should the news be true.

The UK’s first Sephora is rumoured to be opening in November of this year, and is thought to coincide with the arrival of a bricks-and-mortar store for fast fashion e-tailer Missguided.

With stores in the United States and mainland Europe, Sephora tends to be a fixture on the holiday itinerary for make-up fans. Boasting well-known names like Urban Decay, Benefit and Smashbox.  Sephora is also home to under-the-radar brands that have quickly acquired cult status – while Sephora’s own line is affordably priced and well-regarded by industry insiders.

Between 1999 and 2005, a handful of stores opened up in the UK. Unfortunately for us they didn’t stick around. In 2014, though, the brand also added an option for UK shipping to their website, allowing British fans to finally test out much-hyped US brands like Lorac and Josie Maran.

We’re hoping the rumours are true and we’re counting down the days till November! What about you? Will you be organising a trip to Westfield?

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