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Wella Professionals Launch New Hair Care Line
Friday, July 8th, 2016
Wella Professionals launch new System Professional Energy Code™ Mapping
The new system will aim to push salons to a place of world-class hair and scalp expertise, with 174 million possible combinations; the experience will be truly unique for each customer.
Initially in salons, the experience was only getting a haircut; now all businesses are clamouring to be the best they can be and to give personalised experiences to individuals. That’s what clients want and System Professional Brand Ambassador Marc Antoni agrees, saying:
“When we first opened, there was no such thing as consultation. It was all about how many heads you could cut in a day… At Marc Antoni, the consultation starts from the moment the client calls or enters our salon. Our receptionists and juniors, right through to our senior stylists know how to ensure every client’s experience is exceptional.”
“If you want a successful service business, then you have to deliver the best. Clients are more than happy to pay extra if they believe they are receiving something better than somewhere else. They want to feel special, wanted and inspired at every visit to ensure they return over and over again.”
The hair system itself is genuinely complex, with a lot of elements. The patented Energy Code™ technology is based on a multifaceted balance of calculated ingredients, to ensure that the Care System recommended will be specific to the client’s hair. To rejuvenate the hair they work with: natural lipids, histidine, caffeine and vitamin B3 amide. They use the condition of your hair to assess what elements they need to add to boost your hair. There are then the 4 treatment options, shown below, Energyz, Essential, Intense and Reborn.
There are also four pillars that they work with to discover what to do with your hair. The actual combination of products used is decided and you can see it HERE in this table. The products are numerous and in many forms but simply put it includes: shampoos, conditioners, oils, masks, emulsions, infusions, serums, lotions, fluids, sprays, definers, foams, elastic forces and mists. We don’t know what an elastic force is but we are keen to find out! The APP is then deployed to let the customer answer some questions about their hair to get the final result. Antoni went on to say:
“The EnergyCoding™ APP has been hugely successful and makes the clients feel
part of the consultation, while not taking the expertise away from the stylist.
EnergyCoding™ is a vital part of ensuring System Professional is a success in salon. It’s all down to the training. When you decide to take on System Professional, the training that you are offered is second to none. My team spent a day learning about the new range, the APP and how they can talk about it with their clients. Each and every one of them loved the range and all of them found the EnergyCode™ Mapping simple and effective… The whole concept of System Professional is about finding your own individual EnergyCode™. Clients are used to using apps, and are impressed when we can do their consultation with a digital tool. We can log information and email the client directly. The app acts as a support as it reminds the client of their products, and before an appointment, we can check to see our client’s last EnergyCode™ to help us give a better and more personalised service. Both staff and clients love the interactivity.”
If you’re interested in training up to become a System Professional salon you can apply HERE and a System Professional Specialist will get in touch with you!
If you don’t know who we are, we’re Defacto Salons, a UK based listing website. We’ll help you find the perfect salon close to you! All you have to do is go to our homepage HERE and type in your location or the name of a salon and we’ll find it for you!
If you’re a business and you want to get involved with us you can contact our social media guru by email at email@example.com or you can call our offices on 0141 4189620 or 0141 41896270. We’re looking forward to hearing from you!